The commitment to private art collections has grown rapidly over the past few years. The desire of companies to share their treasures with the public has been a natural consequence. Today, “private” art - works of art owned by institutions and thus not accessible to the public - has become a vital part of our cultural lives.
For the company, an art collection offers manifold opportunities: it symbolizes the commitment to its location and contributes to the development of the latter. It makes art accessible to the employees, fosters corporate culture as well as creativity and supports the artists. Moreover, it is an investment and finally, it reveals a certain love for art.
The public interest has equally increased because these collections are the result of systematic purchases with a clear concept, which takes into account the future surroundings of the different works of art.
The initiative „Private Art Kirchberg”, which was initiated by Clearstream / Deutsche Börse Group, was already a resounding success in 2006, 2007, 2008 and 2010. This year, the participating institutions and companies are happy to once again present their art collections to the curious and the genuine art lover. Doors will be opened to the public on Sunday, 30 September 2012.
On that day, eleven companies and institutions based in Kirchberg invite the public to see their architecture, art collections or gardens. “Private Art Kirchberg” is an opportunity to discover “hidden” treasures, to take a leisurely stroll and to get a different view on a neighbourhood that is usually known as a business or shopping district.
Welcome to all!